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As always I have find yet another informative article for visitors of this blog. I think this article is interesting and can be useful for every website advertiser. I suggest to everyone who want to advertiser there site with Googe AdWords to read this article.
PPC stands for Pay Per Click. It is a method of paying to search engines like google, msn, yahoo for advertising your website. Google Adwords is one of the preferred destinations for maximum of the website advertiser in order to achieve a large pool of traffic on pay per click basis.
Visitors who are searching for the products/services that you are selling are in a receptive mode and chances of getting those visitors converted into a paying customer is more.
How does Pay Per Click (PPC) work?
Taking Google search engine as an example, when a user is searching for a product or service by inputting a keyword or a keyword phrase in google search engine, your ppc ads will be get displayed on right hand side of the search engine results. Depending on how compelling your ad copy is, a user will decide whether to click on your ppc ad for more information or not.
If any user clicks on your ad, that user is redirected to your website and your account is charged with a fee for that click made by the user. The most compelling aspect of ppc advertising is - you pay only when user clicks on your ad or in other words, you only pay for qualified traffic delivered to your website.
How Google decides the position of your ad word?
The position of your add for particular keyword depends on your campaign budget and CTR (click through rate) of that keyword. Getting maximum CTR for your targeted keyword is the key factor to rank your key phrases in Google Adwords.
How do I maximize my earnings from Pay Per Click (PPC)?
1) Relevance is key:
If you attempt to use a lot of broad keywords, you’re probably going to be disappointed with the performance of your campaign. Google rewards publishers for a high CTR (click through rate) it means generating keywords that are highly relevant to your website will decrease CPC (cost per click) bid amount you pay for each click.
2) Create strong ads:
Each of your ads should have strong copy. You should put pen to paper in such a manner that gives users a call to action. The quality of your add copy can make or break a campaign.
After the selection of keywords, add copy is the most important skill to master. Inventa Technologies typically spends a few hours for the creation of a single ad creative (headline + two lines of text). Google helps by automatically serving the add creative with the highest CTR (click through ratio), however as is the case with all other advertising channels - it is important to test, test and retest.
3) Opt for Search Engine Results Only:
If the PPC engine you are using has a content network, turn it off! Google allows it and Yahoo allows it.
For most industries, the content network delivers lower conversion rates compared to the search network. The best way to ensure that you get the most targeted traffic for your investment is by only displaying your ads on search engine result pages.
Conclusions:
Pay per click (PPC) can help your business to gain significant competitive advantage and good return on investment (ROI).
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To all those using Google AdWords to promote their products the concept of keywords is a sacred one. The effectiveness of their keywords in attracting business is often the deciding factor between success and failure.
An unsuccessful AdWords campaign can lead to hundreds of dollars in wasted advertising as their ads fail to draw in productive leads but still generate plenty of idle interest among the portion of internet browsers with little else to do but browse through the "Sponsored Ads" to see what there is to see.
What they dont know is that luck really has nothing to do with it and neither does careful research, in finding profitable keywords.
Yes, a quick glance at a search engines database will show the keywords which generated the most business over an established period of time; however, these keywords are going to generate hundreds of pages of results due to their popularity and internet browsers are not going to look beyond the first five to ten. That means that anything on the remaining ninety pages is going to go unviewed.
It is evident that an ad must be among the first pages to be assured of some kind of success. What does that have to do with keywords? To be assured of their ads showing up on the first 5 or 10 pages, those very prime spots, a marketer will have to have one of the higher bids on that keyword.
That means that they are going to need to pay more for each time their advertisement is clicked than the people on the other ninety-nine pages if they wish for their ad to appear on the first page.
This may not seem like much, but when one takes the time to consider the fact that the advertiser is going to have to pay that sum each and every time that the ad is clicked, whether it generates a sale or not, the potential for lost advertising dollars is tremendous. Therefore, each ad is going to have to be as effective as possible in order to justify the amount of money being spent on it.
For each ad to be successful it is important that the keyword be as successful as possible.
An optimal keyword should be narrow enough so that it can narrow the field down (like "little league football" rather than "football") but you also want it to be broad enough that someone would actually search for it.
Anyone having difficulty selecting keywords for their advertisements can use any one of the vast array of tools available through Googles AdWords site, www.adwords.google.com.
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PPC advertising is an internet marketing method which generates instant traffic to your website. However, unlike Search Engine Optimization, pay per click advertising requires investment without being able to guarantee a return. Visitors may click on your site but this does not mean an automatic sale, order or lead. PPC campaigns require focus, attention and need to be regularly monitored to stay effective.
PPC started in the year 1998 by Goto.com, a 25 employee startup company (later Overture, now part of Yahoo).However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google AdWords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.
PPC advertising on search engines allows you choose keywords you would like your site to appear when a search is done. You decide how much you are want to pay each time a person clicks on the search results that is ad copy. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.
According to a recent US study, web searchers will not click on a search engines results beyond page number three and 66% of users in the study clicked on sites listed on page number one only. Based on this research it is worth doing PPC besides other popular internet marketing methods like SEO, Article Marketing, Social Bookmaking and Affiliate Marketing.
Why Pay Per Click (PPC)?
Instant Results - No need to wait for your product or service to reach the user review. Immediate Traffic to your website. Economical - It is economical as compared with other traditional advertising techniques. Ideal for Testing Market - Pay Per Click is Ideal for short term advertisement campaigns. We can test the user reaction on particular products or services with immediate results. Return On Investment - It can provide immediate return on Investment especially if your website is processing business or sales online. Extremely Flexible - Its easy to adjust, add, delete or edit your keywords and copy, target geographic locations and set timings of appearing of your ad copy. Avoid Unnecessary Keywords - For those keywords which you do not want your adcopy to get appear & hence clicked can be avoided by using negative keywords. Total Control - In PPC Campaigns, the steering wheel is totally in your hands i.e you decide the daily budget, keywords, adcopy ( tile, description, URL) .
Some Basic Tips for Pay Per Click Campaigns:
Make a sensible budget for your PPC advertising campaign. Spend per click must be less than profit per click. Cost Per Acquisition/Lead/Sale must be kept in mind. Once the campaign has been launched, the number of leads or sales generated can be reviewed to ensure the campaign is going on the right track. Make separate Ad Groups & ad copies for particular set of keywords. Bid & Position for keywords & ad copies must be monitored on regular basis. Choose specific keywords relevant with your website. Broad and non-specific terms must be avoided.
Besides the Benefits...Some Drawbacks of PPC
Junk Traffic sent to your website via some less known Search Engines and Click Fraud are the major drawbacks in Pay Per Click Advertising. It does not offer you discount if your site gets more traffic i.e Cost Per Click will remain the same. Advertising Budget must be agreed and bid price per keyword must be confirmed so bid wars are avoided and you dont go over budget.
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